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Attendees Fell in Love with Lake Las Vegas

June 18, 2009

One of the best things about Las Vegas is how it’s always changing—it’s never the same locale twice! However, travelers too often assume that all the best changes are going on inside the city, particularly on The Strip.

Well, that’s just not true, as those attendees who partied with us last night at Lake Las Vegas now know all too well.

Lake Las Vegas, an oasis in the desert, is a gorgeous lake banked by million dollar homes, golf courses, and a resort area with a Ritz Carlton, a Loews hotel (both AAA four star rated properties) and a beautiful Tuscan inspired village with cafes, boutiques, wine shops and a casino. 

Attendees at last night’s party enjoyed, well everything! They enjoyed the gorgeous lake setting, the hotel tours, the free drinks and refreshments, the gondola and ferry rides, and the ‘wine tour’ through the Tuscan village. And how about that sushi buffet at the Loews property? Yum! And the surprise fireworks were a great way to end the evening.

It’s safe to say that these agents will be suggesting Lake Las Vegas to their clients.

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Willie Sellmore Returns to Announce EZair

June 17, 2009

Willie Sellmore is in the house! The star of last year’s Conference, where he wowed the audience with his quick wit and agent skepticism as he introduced EZguider, returned to the main stage at the opening General Session on Wednesday.

What would be so important to get a big star like Willie back to Conference? We’re glad you asked. Willie came back to help us launch the latest and greatest enhancement to EZguider…EZair!

Accessible through the EZguider platform, EZair allows members like you—yes you!—to make stand-alone and add-on air bookings without a GDS contract, no ARC registration, monthly fees or productivity goals.

Or, as Willie put it, “From looker to booker…all in one easy step!”

Willie was joined onstage once again by Tiffany Glass, our Veep of E-Commerce & Technology, and Dave Spinelli, our Strategic Business Development Director as well as Geoff Stewart, Manager of the Training and Member Developmet team. I am proud to say that Tiffany, Geoff and Dave held their own against the comic juggernaut that is Willie Sellmore, which is no small feat.

Together, they explained the ins and outs of EZair, how easy it is to search, compare and book flights, and the beauty of setting your own service fee. Geoff really helped open ole Willie’s eyes about all of the training options available! Visit www.EZguider.net to learn more about EZair today! Of if you are ready to jump in and get started with some training, visit www.agentnet.com/aac.

 

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Attendees Gain Super Selling Powers in the Experience Room

June 17, 2009

 

Agents learn all about Amadeus

Agents learn all about Amadeus

A strange thing is happening in the Experience Room, the place attendees go for hands-on training and informative demonstrations on many of the products and services available through membership.

 

That strange thing is this: agents are entering the Experience Room as human travel agents, but they’re leaving as super-power travel-sellers!

Somehow, as they go from table to table to learn about EZguider, Engagement, AgentNet, Vacation Vignettes, TRAMS, CCRA, Passport Online, American Express® and others, they are picking up strange and wonderful super powers, such as ways to sell travel faster, attract more clients and overcome any business obstacle.

And they’re having fun doing it! As many of you know, there’s always a game involved in the Experience Room that agents can play to win prizes. For this year’s game, attendees gathered these super powers to defeat the Evil Dr. Coconut and win valuable prizes.

And these ain’t regular prizes…they’re SUPER prizes, including SUPERvisors, SUPER-power rings and, of course, SUPER American Express Rewards Cards. We had 9 cash winner yesterday alone!

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More than 85 Agents Turn up for First-Timers Orientation

June 17, 2009

We had a great turn out for the First-Timer’s Orientation. In case you don’t know, this is where those attendees who are new to the glory and wonder that is Conference gather for a thirty-minute overview of the days ahead.

A lot of agents came straight from the Owner Manager Think Tank session, so there was a buzz in the air as this was the first time some of them heard the wisdom of our wonderful marketing guru, Mike Marchev. No doubt he gained a few more attendees to his Marketing Café seminars later in the week.

Lauraday Kelley, the Grand Dame of Conference, ran the orientation, welcoming everyone to Vegas and explaining such Conference basics as the Experience Room, learning tracks, the Supplier Trade Show, General Sessions and nightly fun.

As expected, the crowd reacted enthusiastically to the promise of nightly fun. So, recognizing there was no better time than the present to make good on that promise, Lauraday laid out the plans for Tuesday’s event: discounted dining at the Forum Shops for those agents staying at Caesars Palace. This put the first-timers into quite a predicament, for they had to decide which of The Forum’s premium restaurants to feast in!

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You Got Something You Want to Learn? We’ve Gotchya Covered

June 16, 2009

While we certainly entertain Conference attendees with our various shows and parties, our first priority is to educate them. Most agents don’t even realize how much they’re learning here in Vegas, but I can tell you, they’re learning a lot.

We have more than 175 hours of classes here this week—that’s almost non-stop learning. We have classes on EZguider, marketing, technology, database management, supplier training, CLIA, Engagement, customer retention, self-organization, Amadeus products, home-based agentry (is ‘agentry’ a word? it is now), Google and even geography.

I’m amazed at how much our agents can take in without their heads exploding!

On Friday, we’re taking this dedication to education up a notch with four Power Speakers. Now, I’ve seen these Power Speakers before…Nolan Burris, Mike Marchev, Mark McMullen and Stuart Ellis-Myers… and they don’t look too powerful to me. But I’ve heard it’s their ideas that make them super-powerful (maybe they belong in the Experience Room!). We’re all looking forward to hearing their powerful ideas Friday morning.

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Welcome Agents!

June 16, 2009

Today is the day! Our 11th annual Conference and Trade Show kicks off  at 1pm today with the Experience Room (Florentine) opening and the bonus day of training getting underway. The Mayflower Tours Hoover Dam & Lake Meade tour departs at 9am! Registration has been going strong since 7am. The conference team has been working hard to transform these empty meeting spaces into classrooms, hands-on labs and fabulous stages, and boy does it show! 

There are over 1000 attendees expected here at Caesars this week and we couldn’t be more excited to see everyone. We love seeing our veteran conference delegates year after year, as well as the newbies! For the newbies, don’t forget about the First timers Orientation today at 6pm in Roman III–that is the best way to get yourselves acclimated to everything this week has to offer. Lauraday herself gives this orientation, so be sure not to miss it. Veterans are welcome too, as we are always adding new things!

So come say hello, let us know how you are enjoying your time so far with us! There is certainly a lot more excitement and surprises to come, so buckle up, it is going to be a fantastic week!!

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Gearing up for Conference – Vegas here we come!

June 4, 2009

9 days from now the first wave of Vcom staff will be arriving at Caesars Palace Vegas to start the set up for this year’s big show.

It is hard to accurately paint a picture of how much work goes into this event. We strive to make it look effortless onsite. But in reality it is over a year in the making. Many different moving parts including production companies, and exhibit companies, suppliers, speakers, catering, travel and transportation, and on and on. Lauraday and team (and the whole staff really) strive to make sure our agents get as much out of the four jam-packed days as possible. We consider it an honor that our member agents & preferred suppliers take time out of their lives and away from their families to attend this event.

This is a unique year for everyone. Although our agents are a resilient lot, the economy has made it a little more difficult than usual. We have heard from many agents that wish to come, but just cannot manage it this year. So we have decided to embrace some new technologies to bridge the gap and share some of the fun (and learning!!) for those staying behind.

We are going to Tweet!

We are going to blog (you already found it!)!

We are going to Facebook!

We have a flickr photostream for daily photo uploads (that will automatically update here) and a youtube channel to share some video highlights. We know this can’t replace the hours of sessions, power speakers, learning and face to face networking, but it helps!

See you in Vegas, baby!

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Travel Diaries

June 1, 2009

Been Gorilla trekking in the Congo? Had an unusual experience with VolunTourism? Climbed Everest? Bit by a strange animal? Tasted one of the rarest and most unusual cuisines? Share your most outrageous and exciting vacation story with the Vacation.com community! Send your experience to blog@vacation-corp.com.

[Please limit to 1,000 words. Feel free to attach a photo from your vacation to accompany post.]

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From Steve – Good Morning Vcom!

May 27, 2009

I was recently reading a summary of a syndicated travel study: Branding & Loyalty for Online Travel Agencies (such as Expedia, Travelocity and Orbitz), and although they are a different distribution channel from the retail agencies…I found some of their findings interesting and information we can gleam insight from:

- 41% of consumers base their travel selections, including destination, on available deals (price is the current driver of most purchasing decisions)

- 47% of users visit 4 or more sites when planning a trip, up from 30% in 2005 (consumers shop, shop and shop…consistently increasing their knowledge of deals)

- Competitive prices (94%), followed by ease of use (81%), and good customer service (76%) remain the top factors in deciding which online agency to use (not too dissimilar from the retail market….competitive pricing and good service!)

It all gets back to marketing….marketing…and more marketing. Have compelling offers in front of the consumer on a consistent basis, so when they begin to consider a vacation …or you’ve peaked their interest…..your name is there.

As part of Vcom, you have professional marketing right at your fingertips. Along those lines I want to congratulate everyone for your involvement with the most recent e-Engagementplus. We launched the second quarter e-Engagementplus program with 467 members opting in… An All time e-Engagement participation record for one promotion!!!! These 467 members represent about 450,000 client addresses! In addition, those members who opted into this promotion had free access to the entire Dunhill database of 1.7 million prospect names (about 2000 names on average for each agency) with a call to action back to their agency.

It’s always gratifying to see how many of you value attending a learning conference each year…particularly in these times when marketing, productivity and differentiation make such a difference. As Oswego Travel said: “Thank you for sending the guarantee….As owner of our agency, I’m really excited to come to the convention. I have jam packed my week with every possible marketing session….I feel that it is a necessity in today’s economic condition…” We are particularly pleased with the response from the Canadian membership who now represent about 15% of all of our attendees! In all…we’ll break 1000 attendees again at this year’s Conference! It’s not too late to sign-up, just click here.

Are you up-to-speed on what PURLs are? We recently sent out a press release that was picked-up in the trade regarding ‘personalized URLs’ (PURLs) just tested with Engagement. What are PURLs?? As the name implies, they are personalized e-mails directly to your customer with their name imbedded in the landing page address. When the customer clicks on the URL link they are taken to a Passport Online-hosted Web page that is further personalized with the traveler’s information and a note from the Vacation.com member agency reiterating the great value of the offer and an individualized coupon valid only with the member agency!!! Our first test (with Globus) resulted in a doubling of both the open rate and click through rate.

In an effort to consolidate the information we send you, you’ll see two weekly new e-mails coming your way from Vacation.com…Maximize your Profits and Maximize your Membership. These two weekly communications are intended to consolidate the week’s most important information: Maximize your Profits includes the week’s top 3 supplier offers; Engagement opt-in windows and any commission updates. Maximize your Membership includes technology updates; marketing opportunities; training and Vcom exclusive products. We want to cut through the clutter and allow you to be updated at a glance.

I spend some time each week calling our newest members that join Vacation.com…so I might get 3-4 members a week to call. It’s fun to do and I think they appreciate the acknowledgement of our thanks. The comment I hear most regards the huge quantity of information, tools and services that are available through Vcom…it can get a little overwhelming for a new member. But they join Vcom to differentiate themselves and to use the services (like Engagement) and tools (like EZguider) that they could never replicate on their own. Even in these challenging times, it’s fun to hear their enthusiasm and ambition as they eagerly embrace what’s available through Vacation.com.

I have to admit though….whether a new member or an existing member…..everyone in the marketplace knows about Vcom’s enhanced commission program as well as Engagement and EZguider. The gems they don’t know about are many of the programs that allow you to differentiate yourselves from the pack, like…

Vcom’s Amenity Departures: Your clients automatically receive, free of charge on your behalf, onboard ship credits to spend; free specialty restaurant accommodations; or prepaid gratuities if you just book your clients into our blocked space. It can be an FIT or a group that you book directly with the cruise lines. We have almost 800 Amenity Departures in 2009 with Holland, Princess, Cunard, Crystal, Regent and Silverseas! Just ask for Vcom’s blocked space program….

Vcom’s exclusive concierge host program: Vignettes: Again, at no cost to you, just book your client into one of our 120 Vacation Vignette departures, and your client receives an onboard personal concierge host for assistance, a private bon-voyage cocktail reception and an exclusive shore event…compliments of YOU!

Have a great week! And keep your name out there by marketing….marketing…marketing…..

Steve Tracas
President and CEO

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HELLO TRAVEL WORLD.

May 15, 2009

Welcome to the brand new Vacation.com Blog – A place for agents and suppliers alike to stay in touch day to day with the Vcom community. Check in daily for industry related advice, company updates, fun travel stories, training tools and more! Read the rest of this entry »